Optimum Info: Fostering Automotive Manufacturer and Dealer Collaboration for Better Outcomes

Could you talk about the differentiating factor that highlights your company from the rest of your competitors?

In the midst of companies that offer fairly limited solutions, we implement and develop solutions based on a much broader vision. For instance, our business management solution is not only for collecting data and generating standard reports, but it also acts as a comprehensive analytics platform where there are additional tools like risk modeling, statistical tools, scorecard concept and more. Also, we often notice when we onboard a client, within a short time we are seeing a lot of client ideas on how we can help improve the quality and effectiveness of their work. We address many of their requirements and also as our solution is a monthly subscription model we do not charge additionally for ideas for improvement. With us, the clients are no longer locked into a single version which does not provide updates on a regular basis. So basically, we embark our journey together with our clients and continuously grow and enhance our product without creating any artificial barrier of an inflexible system.

Could you mention some of your clients? Please elaborate on a use case where you have helped a client

Some of our clients in this area include Kia, Mazda, Kawasaki, Porsche, Hyundai, Nissan, Volvo, Ducati and more. For the Powersports study, I like to mention one of our customers that was in need of a solution to effectively manage their dealership visits and contact. This is because the field managers were not keeping track of their dealership visits, which includes prioritizing the discussion topics of dealers and documenting it. With these documents, the field managers can review the past action items and plan for new visits defining specific areas of improvement. So without a proper record of the dealership visits, this organization was taking about two and a half hours to prepare for a contact meeting. In a month every individual Field Manager meets at least 15 dealers and preparing contact reports for each dealership visit was taking a lot of time. So when we addressed this issue with our Dealer Contact Management System, we helped reduced the preparation time to just about 15 minutes. This almost saved 80 percent of time per dealer for the dealership visit preparation. Additionally, our solution also provides a calendar invite with which the manufacturers can schedule meetings with the dealers for every dealership visit. So with our solution, we not only managed to reduce the preparation time we also made sure that every contact meeting is documented, recorded, and viewed by the management providing greater transparency.

What is next for Optimum Info?

As we are working on multiple dimensions, our next step is based on three dimensions—territory, market segment, and the product side.

We have already established our product in the USA and are expanding in Canada and Mexico and we are continuously receiving a good amount of interest from Europe. Even in U.K., I did a presentation in one of the automotive companies where we received very positive responses. In the next 18 months we are planning to expand our presence in Europe, and parallelly we are also planning to have a presence in China.

On the marketing side, we want our company to expand beyond the automotive industry to similar industries such as Powersports, Transportation and Equipment sectors and more where we can sell our products in a subscription model. Being in the industry for years, we gained a lot of knowledge from the automotive industry, and we want to bring that same knowledge to other industry as well.